While Nike reports declining sales, Converse Japan under Itochu Corporation exhibits design innovation, cultural intuition, and creative autonomy.

From Godmode’s global debut to China’s ‘otome’ game collabs, the fusion of gaming and beauty is redefining how brands connect with female consumers.

Japan’s luxury boom, once powered by a weak yen and tourist splurges, is shifting to more selective, value-driven spending by Chinese travelers.

After years of skincare’s preeminence, haircare has become China’s next beauty frontier — driven by innovation, premiumization, and M&A.

CEO Arthur Hoeld reveals transformation plan targeting 2027 comeback through refined marketing and strategic focus on running, football and training categories.

As price-fixing allegations turn aspiration into suspicion, social media outrage exposes luxury’s core vulnerability: trust justifies premiums, and brands are losing it fast.

Korean ‘quiet luxury’ labels and Indonesian niche brands offer identity and innovation at prices European rivals struggle to match.

Group luxury buying craze leaves houses like Tiffany and Van Cleef & Arpels scrambling to balance social media buzz with brand equity protection.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.